Truck drivers spend most of the life on wheels, their cabin is like their home, and they sleep, cook, and eat in the trucks. They work in all weather conditions and the risk of accidents always remain attached to them. Doing a backbreaking drive for long hours is the only way they have to ensure the timely delivery of goods. Some of the major challenges faced by truck drivers in India include work pressure, improper sleep, improper knowledge on handling finances, improper food facility, highway robberies, and poor sanitation.

Cholamandalam Investment and Finance Company Limited through its CSR initiative has been into the act of building socio-economic level of rural and urban truck drivers and cleaners. Focused towards building financial skills to handle and fulfill family needs. Knowledge on bank accounts, fixed deposit, recurring deposit, SIPs, government policies, financial instruments like health and life insurance, etc., which would benefit their family at large. ICT Academy believes with this financial literacy program, proper skilling of the truck drivers and cleaners would help them learn to handle their finances effectively and with technology in place, they will be able to provide to their family from anywhere instantly whenever need occurs.